If you’re interested in the psychology of influencing others (and if you’re a single guy looking to meet women, you should be) then you’ll want to learn more about the contrast principle.

This is a powerful tool that can have a dramatic effect on a woman.

The principle is based on the perception that a second item, if different from the first, is seen as more different than it really is.

For example, if you meet an average looking woman right after you meet a super model, you will perceive the first woman as less attractive than if you had met her without the comparison.

This is used by salespeople all the time.  Real estate agents will show buyers a “setup” property (a rundown house at an inflated price) first only to follow with a genuine property that will seem that much more attractive.

So how does this translate to dating?

You can use this technique to present the contrast of your personality.

If you are a computer geek, let your date see your back tattoo or punk rock collection.

If you’re a firefighter, show off your poetry collection.

We all have contrasting sides of our personalities, but we hide one side because we fear judgment about it.

Let it hang out.

The contrast principle all but assures your date will find it attractive.

You can also use the contrast principle when meeting someone for the first time.

Most men will give up after a disappointing “opener”, but the contrast principle gives you a second chance.

Let’s say you open with something particularly lame like “Aren’t you a sight for sore eyes?”.

It’s so cliché it lands with a thud and the woman is ready to walk away.

But you can recover.

The contrast principle allows you to counter with a more honest and genuine statement.

“I can’t believe I just said that.  You deserve a better introduction than that.”

Your second statement is that much more appealing because it followed something weak and the contrast gives you another opportunity.

The contrast principle can be a great tool in your dating life.

Can you think of other ways you can apply it?

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